Originally from Ukraine and now based in Switzerland, I am a brand and marketing communications specialist with a passion for storytelling. My work covers the full spectrum of content—well-researched articles, strategic interviews, and high-conversion ad copy—all designed to build strong, authentic brand identities.
Beyond my professional work, I am deeply inspired by cultural exchange and lifelong learning. Whether I’m at a book fair, a concert, or an art exhibition, I find joy in capturing those experiences and turning them into meaningful stories.
Spiritual growth and a strong value system are central to who I am. I am naturally drawn to projects that resonate with my beliefs and carry a clear, purposeful mission.
Mondo | Stadia — is the international publication and creative production house for technology and design in sporting venues. The 16th issue for February/March 2021 has published my article on audio systems solutions for stadiums.
Mondo*dr magazine — is the leading international title focussed on technology in entertainment. The issue for November/December 2020 featured a review of the sound installation case at the Capitol cinema (Germany, Schwerin).
A big part of my carrier was also writing press releases for new product launches, which were distributed to international audiovisual media. Here's the piece on the launch of the new sound technology, published on Fast-and-Wide.com — an independent news site and blog for professional audio.
“Connecting minds, creating the future” was the theme of the leading international exhibition EXPO 2020, which opened on October 1 in Dubai (UAE). The largest world exhibition in history has brought together 192 countries. For the first time, Ukraine has built its own pavilion, proudly displaying its cultural heritage through the prism of technical and innovative achievements.
From the 6th to the 17th of July, the 74th Cannes Film Festival took place in Cannes. The cult film event is like an indicator of modern world cinema arts. Every year, dozens of film masterpieces are screened within the competition program. From now on, the most sophisticated moviegoers will enjoy watching the best movies with the help of sound systems from Ukraine.
From June 7 to 13, UNIT.City hosted a big open-air theater festival called Seven. Every day, a new theater performed on the stage of the innovation park, demonstrating to the audience all the variety of modern theatrical art. Solo performance, stage improvisation, performances with live musical accompaniment — stunning plays satisfied the tastes of every theater-goer. The stage of the new festival was equipped with sound systems from MAG Audio.
Creative holiday marketing ideas are vital for furniture businesses during the peak seasons. National Retail Federation (NRF) reports that holiday sales can represent as much as 20%-30% of a retailer’s annual sales! However, this also means that the market at this time is more competitive than ever. So in order to capture the prospects’ attention, businesses have to get creative.
Please feel free to contact me at any time by email or phone